Solving complex problems with intuitive design solutions

Process

End-to-end design

As a designer Iā€™m involved in all parts of the product development lifecycle ā€” from ideation to launch.

Observe & Define

Understanding how customers are using the product. And identifying improvement opportunities.

  • Google Docs
  • InVision Freehand

Ideate & Prototype

Exploring possible solutions to challenge assumptions with wireframes and design mockups.

  • Balsamiq
  • Figma
  • Sketch
  • Adobe Illustrator

Build & Launch

Developing a minimum viable product to get in the hands of prospects, leads, and customers.

  • HTML
  • CSS (SASS)
  • Javascript
  • React

Test & Refine

Gaining insight and making improvements based on analytics and real user interactions.

  • Hotjar
  • VWO
  • Google Analytics
  • Google Search Console

I always look forward to seeing the creative & functional designs Samantha comes up with. She's great at taking in feedback and iterating as needed.

ā€“ Anonymous peer review
About

My design philosophy

Samantha Albrecht headshot

Hi! I'm Samantha, a product designer and developer with over three years of experience shipping work for a growing SaaS startup.

As a product designer, I believe that two key traits are critical to success: curiosity and resilience. My curiosity drives me to ask questions, seek new knowledge, and explore possibilities. It fuels me to uncover user needs and find innovative design solutions to complex problems.

Resilience is crucial in the face of obstacles and setbacks. Product design is a dynamic field, and challenges are a natural part of the process. Resilience allows me to persevere in the face of adversity and keep pushing forward towards a solution.

Together, curiosity and resilience create a powerful combination that helps me navigate the ever-changing landscape of product design. By continuously learning, experimenting, and adapting, I strive to create products that meet the needs of users and drive business success.

Experience

My design journey

ForeFlight a Boeing Company

  • Product Designer II

    July 2023 • Present

    Contribute to the development and enhancement of aviation software through user-focused design in collaboration with engineering and product teams.

CoSchedule

4 years 4 months

  • Product Designer

    April 2022 • July 2023

    Understand user behavior to drive the design & development of successful product features that effectively meet both user and business needs.

    Notable win: launching Headline AI, a highly adopted feature designed to help users generate headline ideas using AI.

  • Web Designer

    April 2021 • April 2022

    Identify conversion rate optimization (CRO) opportunities, and designed & developed highly performant, accessible web pages that followed semantic HTML guidelines.

    Notable win: reaching all-time high organic traffic rates to the website by improving website performance and implementing a new search engine optimization (SEO) strategy.

  • Jr Web Designer

    April 2020 • April 2021

    Designed and develop visually compelling and user-friendly web pages that adhered to established design standards and best practices to ensure consistency and quality.

    Notable win: launching a new product signup experience that achieved the highest conversion rates, effectively driving business growth.

  • Graphic Design Intern

    April 2019 • April 2020

    Created custom icons, illustrations, and infographics that were utilized across multiple channels, including the blog, social media, and website content.

    Notable win: developing product guides to facilitate user onboarding and adoption, contributing to the overall success of the product.

Dynamic Communities

1 year 2 months

  • Marketing Intern

    January 2018 • March 2019

    Built and executed tactical marketing plans to promote multiple Microsoft Dynamics events with 100-300 attendees in Europe, South Africa, and the US.

    Notable win: redesigning an underperforming website, resulting in a significant improvement in user experience.

Books

Books I've read & recommend

  • Permission to Screw Up book cover

    Permission to Screw Up

    Kristen Hadeed

  • Everybody Matters book cover

    Everybody Matters

    Bob Chapman & Raj Sisodia

  • Impact Players book cover

    Impact Players

    Liz Wiseman

  • Daring Greatly book cover

    Daring Greatly

    Brene Brown

  • The Power of Regret book cover

    The Power of Regret

    Daniel Pink

  • Quiet book cover

    Quiet

    Susan Cain

  • The Infinite Game book cover

    The Infinite Game

    Simon Sinek

  • The Design of Everyday Things book cover

    The Design of Everyday Things

    Don Norman

  • Man's Search for Meaning book cover

    Man's Search for Meaning

    Viktor E. Frankl

Samantha does an incredible job paying attention to all the details & big picture goals for projects. The projects she ships are always done with care, passion, and quality.

ā€“ Anonymous peer review