Solving complex problems with intuitive design solutions
ForeFlight
The leading aviation app, equipping pilots with comprehensive flight planning and in-flight navigation tools to help them fly safely and efficiently.
Discover how ForeFlight’s first onboarding flow improved user adoption, reduced support questions, and set the foundation for future feature launches.
Headline Studio
A tool designed to help content creators improve the effectiveness of their headlines and increase engagement with their content.
Explore the design and development process behind Headline AI, a powerful AI feature in Headline Studio.
MyChart by Epic
An online patient portal and electronic health record (EHR) system that allows patients to securely access their personal health information from anywhere at any time.
Dive into this case study of the sign in experience, highlighting improvements to the user interface, accessibility, and user experience.
CoSchedule.com
A critical hub for customers and prospects, offering product information and a range of marketing resources. With millions of views each year, it's a vital component of the company's digital strategy.
See how the team rebuilt coschedule.com using a modern technology stack to improve page performance and search engine optimization (SEO).
Actionable Marketing Instititue
A library of online resources and training designed to help marketers and business owners improve their skills and knowledge in digital marketing.
Take a closer look at the strategy, tactics, and tools used to create high-performing landing pages for AMI.
End-to-end design
As a designer I’m involved in all parts of the product development lifecycle — from ideation to launch.
Observe & Define
Understanding how customers are using the product. And identifying improvement opportunities.
- Google Docs
- Figjam
- Amplitude
Ideate & Prototype
Exploring possible solutions to challenge assumptions with wireframes and design mockups.
- Balsamiq
- Figma
- Sketch
- Adobe Illustrator
Build & Launch
Developing a minimum viable product to get in the hands of prospects, leads, and customers.
- HTML
- CSS (SASS)
- Javascript
- React
Test & Refine
Gaining insight and making improvements based on analytics and real user interactions.
- Hotjar
- VWO
- Google Analytics
- Google Search Console
I always look forward to seeing the creative & functional designs Samantha comes up with. She's great at taking in feedback and iterating as needed.
My design philosophy
Hi! I'm Samantha, a product designer and developer with over five years of experience creating and shipping SaaS products.
I believe two traits are core to my approach: curiosity and resilience. Curiosity drives me to dig deep into user research, ask questions, and explore possibilities. It fuels me to uncover user needs and find innovative design solutions to complex problems.
Resilience is crucial in the face of obstacles and setbacks. Product design is a dynamic field, and challenges are a natural part of the process. Resilience helps me navigate ambiguity and keep projects moving forward towards a solution.
By continuously learning and experimenting, I aim to design products that serve users while driving measurable business impact.
My design journey
ForeFlight a Boeing Company
Current Role
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Senior Product Designer
March 2025 • Present
Lead end-to-end design initiatives, mentor designers, and shape product strategy to deliver innovative, intuitive features that empower aviation professionals.
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Product Designer II
July 2023 • March 2025
Conduct user research and translate insights into intuitive design solutions in collaboration with product and engineering teams to improve mission-critical workflows for pilots.
Notable win: introduced an onboarding experience that achieved high completion rates, significantly reduced support inquiries, and set a new standard for feature launches.
Minnesota State University Moorhead
2 Semesters
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Adjunct Professor
Fall 2023 • Fall 2024
Taught Graphic & Interactive Design (GID) 314, a course on experience design, focusing on user-centered design principles, prototyping, and usability testing.
“It's the only class I learned something in.” – Student review
CoSchedule
4 years 4 months
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Product Designer
April 2022 • July 2023
Understand user behavior to drive the design & development of successful product features that effectively meet both user and business needs.
Notable win: launching Headline AI, a highly adopted feature designed to help users generate headline ideas using AI.
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Web Designer
April 2021 • April 2022
Identify conversion rate optimization (CRO) opportunities, and designed & developed highly performant, accessible web pages that followed semantic HTML guidelines.
Notable win: reaching all-time high organic traffic rates to the website by improving website performance and implementing a new search engine optimization (SEO) strategy.
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Jr Web Designer
April 2020 • April 2021
Designed and develop visually compelling and user-friendly web pages that adhered to established design standards and best practices to ensure consistency and quality.
Notable win: launching a new product signup experience that achieved the highest conversion rates, effectively driving business growth.
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Graphic Design Intern
April 2019 • April 2020
Created custom icons, illustrations, and infographics that were utilized across multiple channels, including the blog, social media, and website content.
Notable win: developing product guides to facilitate user onboarding and adoption, contributing to the overall success of the product.
Dynamic Communities
1 year 2 months
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Marketing Intern
January 2018 • March 2019
Built and executed tactical marketing plans to promote multiple Microsoft Dynamics events with 100-300 attendees in Europe, South Africa, and the US.
Notable win: redesigning an underperforming website, resulting in a significant improvement in user experience.
Books I've read & recommend
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Permission to Screw Up
Kristen Hadeed
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Everybody Matters
Bob Chapman & Raj Sisodia
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Impact Players
Liz Wiseman
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Daring Greatly
Brene Brown
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Quiet
Susan Cain
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The Infinite Game
Simon Sinek
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The Design of Everyday Things
Don Norman
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Don't Make Me Think, Revisited
Steve Krug
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Man's Search for Meaning
Viktor E. Frankl
Samantha does an incredible job paying attention to all the details & big picture goals for projects. The projects she ships are always done with care, passion, and quality.